Elektren was conceived as more than a strength training space: it’s an environment designed to cultivate physical resilience, mental clarity, and community. Named after the Lithuanian word for “power plant,” the space channels its founder’s heritage and frames movement as a renewable source of energy.

When Craft was brought on, the site presented as a raw, rectilinear shell. The architectural intervention began with a dramatic redefinition of the entry: a custom vestibule clad in dual cedar treatments, one left natural to age gracefully, the other charred in the traditional Japanese Shou Sugi Ban method to enhance durability and texture. This contrast sets the tone for the experience inside, one grounded in material honesty and purposeful transformation.