ELROY’S FINE FOODS

RETAIL

This project revitalized a mid-century modern building originally designed by Rowan Maiden (an apprentice of Frank Lloyd Wright), into a contemporary local market while preserving its architectural heritage. The design highlights the building’s original glulam beams, complemented by geometric patterned tiles and a bold yellow exterior. An oversized illuminated sign serves as a nostalgic reference to classic neighborhood grocers.

Location: Monterey, CA
Area: 6,000 SQFT
Year: 2020
Work: Interior and Exterior Design, Construction
Photography: Ryan Rosene

Marketplace front facade with brightly colored building and retro design. Outdoor seating area and entrance to market.

The interior of a grocery store with exposed beams, produce display, cafe and baked goods.

Interior dining area and look into kitchen and barbeque. Modern decor, white walls, wood accents, vibrant colors.

Marketplace deli counter and bar top seating. Modern design with high ceiling and exposed wooden beams.

A close-up of wine glasses hanging upside down on a rack at a grocery store bar.

Two labeled glass jars on wooden counter.

The interior includes a full commercial kitchen featuring a Grillworks wood-burning oven and an expansive hot and cold bar wrapped in marble and glass. A dedicated beverage bar offering wine, bone broth, smoothies, and coffee, is positioned beneath a slatted wood architectural feature that integrates with the original beam detailing. Custom-crafted wood point-of-sale counters, shelving, and endcaps further reinforce Elroy’s brand identity and design ethos.

Grocery store cafe area with counter, seating, and geometric tile design. Dining area seating, bar top seating, exposed wooden beams and high ceiling.

A self-serve bulk food section in grocery store with grains, nuts, and dried fruits in jars on display.

A small outdoor space with a wooden fence, brick wall, yellow metal chair and small table, and a patch of artificial grass.

AD ASTRA BREAD CO.

60 WEST ALISAL STREET